Onboarding & Activation
Get new users to the moment the product clicks.
Activation journeys triggered by real product signals, with the agent choosing the nudge, the channel and the timing per user.
How activation runs
- 01
Define the activation event
The single action that predicts retention for your product — the “aha”. Everything optimises toward it.
- 02
Trigger on real progress
Journeys start and branch on product events, not on days since signup.
- 03
Let the agent close the gap
For users who stall, the agent picks the message and channel most likely to get them moving.
What makes it work
Product events first
Setup steps, first key action, invites, integrations — all on the profile in real time.
In-app plus outbound
Checklists and tooltips in the product, email and push outside it, coordinated as one journey.
Cohort activation curves
See activation by signup cohort and source, treated versus holdout.
FAQ
Questions teams ask
What if we do not know our activation event yet?
The analytics can help find it: compare early actions across retained and churned cohorts, then set it as the objective.
See it decide on your data.
A short working session on your customers, your channels and one outcome you want to move. No slideware.