Journey Orchestration
Journeys that respond to the customer, not to a schedule.
Trigger on real events, branch on live profile state, and let an agent handle the steps where a fixed path would guess.
A canvas that keeps up with reality
Real triggers
Start on any event or trait change — a product signal, a support ticket, a payment, a threshold crossed.
Agent steps
Drop an agent into any step to decide message, offer, channel and timing instead of hard-coding a branch for every case.
Cross-channel by default
A single journey spans WhatsApp, email, push, SMS, in-app and web, with fallback when a channel is unavailable.
Built-in holdout
Every journey can carry a control group, so its contribution is measured, not assumed.
From idea to live without a data ticket
- 01
Pick the entry
An event, a segment, a schedule, or an API call from your own systems.
- 02
Compose the path
Waits, branches, channel sends and agent decisions. Preview against real profiles.
- 03
Ship and watch
Publish, then read step-level conversion and incremental lift as volume builds.
FAQ
Questions teams ask
Can journeys call our own services mid-flow?
Yes. A journey step can call your API, wait for a webhook, or read a value back before it branches.
How is this different from a classic workflow builder?
The branches you would otherwise enumerate by hand can be delegated to an agent, and measurement against a holdout is part of the journey rather than a separate analysis.
See it decide on your data.
A short working session on your customers, your channels and one outcome you want to move. No slideware.