Retention & Churn

Act on a cooling relationship before it ends.

Continuous churn-risk scoring and an agent that intervenes at the right moment, on the right channel, measured against a holdout.

Retention as a continuous programme

  • Risk scored continuously

    Not a monthly export. Risk updates as behaviour changes and the agent watches it.

  • Intervene at the moment

    The agent picks when action still changes the outcome, rather than a fixed “90 days inactive” rule.

  • Incentive only if it helps

    Most at-risk customers do not need a discount. The agent gives one only when it moves the needle, inside budget.

  • Incremental retention

    A holdout shows retained revenue caused by the programme, not correlated with it.

FAQ

Questions teams ask

  • Can we use our own churn model?

    Yes. Feed in your score; the agent decides the intervention. Or use the built-in scoring.

  • How do you avoid discount addiction?

    Offers draw on a budget and the agent’s objective is net retained revenue, so habitual discounting hurts its score.

See it decide on your data.

A short working session on your customers, your channels and one outcome you want to move. No slideware.

Customer Retention & Churn Prevention | GoEngage AI