Retention & Churn
Act on a cooling relationship before it ends.
Continuous churn-risk scoring and an agent that intervenes at the right moment, on the right channel, measured against a holdout.
Retention as a continuous programme
Risk scored continuously
Not a monthly export. Risk updates as behaviour changes and the agent watches it.
Intervene at the moment
The agent picks when action still changes the outcome, rather than a fixed “90 days inactive” rule.
Incentive only if it helps
Most at-risk customers do not need a discount. The agent gives one only when it moves the needle, inside budget.
Incremental retention
A holdout shows retained revenue caused by the programme, not correlated with it.
FAQ
Questions teams ask
Can we use our own churn model?
Yes. Feed in your score; the agent decides the intervention. Or use the built-in scoring.
How do you avoid discount addiction?
Offers draw on a budget and the agent’s objective is net retained revenue, so habitual discounting hurts its score.
See it decide on your data.
A short working session on your customers, your channels and one outcome you want to move. No slideware.