Agentic Loyalty Platform

Know what every incentive returned.

Analytics measures lift against a holdout, offer and reward ROI, points liability and breakage. Its agents feed every result back to the rest of the platform.

What Analytics runs

  • Holdouts on by default

    Incremental lift measured against customers who did not receive the action.

  • Offer, coupon and reward ROI

    What each incentive cost, and what it returned.

  • Liability and breakage

    Outstanding points and expected breakage, reported for finance.

Analysis you do not have to export to trust

  • Funnels and cohorts

    Build a funnel or a cohort on any event without SQL, and break it down by trait, channel or programme.

  • Retention curves

    See how retention bends for the treated group versus control, by acquisition cohort and by programme.

  • Warehouse export

    Every event, decision and outcome streams to your warehouse, so the numbers reconcile with finance’s.

How its agents work across the platform

  1. 01

    Measure every move

    Each reward, offer, code and message is measured, not just campaigns.

  2. 02

    Share the result

    Results flow back to every agent on the platform, so the next decision starts from what worked.

  3. 03

    Keep finance in the loop

    Liability and breakage reporting comes from the same ledger Loyalty runs.

FAQ

Questions teams ask

  • How is lift measured?

    Against a holdout group that did not receive the action, so results show what the engagement actually added.

  • Can we still use our own BI tool?

    Yes. Raw events, decisions and outcomes export to your warehouse continuously; the built-in analysis is for speed, not lock-in.

See it decide on your data.

A short working session on your customers, your channels and one outcome you want to move. No slideware.

Marketing Analytics — Lift, ROI, Points Liability | GoEngage AI