Analytics & Attribution
The number that matters is incremental, and it is on the page.
Funnels, cohorts, retention curves and revenue — with a continuous holdout behind every programme so you see contribution, not credit.
Analysis you do not have to export to trust
Always-on holdouts
Each programme runs against a randomised control. Lift is the default metric, shown with confidence intervals.
Funnels and cohorts
Build a funnel or a cohort on any event without SQL, and break it down by trait, channel or agent decision.
Retention curves
See how retention bends for the treated group versus control, by acquisition cohort and by programme.
Warehouse export
Every event, decision and outcome streams to your warehouse, so the numbers reconcile with finance’s.
FAQ
Questions teams ask
Can we still use our own BI tool?
Yes. Raw events, decisions and outcomes export to your warehouse continuously; the built-in analysis is for speed, not lock-in.
Do you do multi-touch attribution?
It is available, but the platform leads with holdout-based incrementality because it answers the question attribution models only approximate.
See it decide on your data.
A short working session on your customers, your channels and one outcome you want to move. No slideware.